How To Do: The Official London Theatre New Year Sale

If you love theatre, I’m sure you already know about this! The Official London Theatre New Year Sale is opening, so here’s your guide on how to make the most of it. This post will have a part two coming some time in February.

What is the London Theatre Direct New Year Sale?
The Official London Theatre New Year Sale is a scheme to encourage people to visit the West End. It runs between 1st January to the 13th February and offers tickets to West End shows for as little as £10.

How Much Are Tickets?
Tickets range between £10-£40, however not every show will have this price range.

What Shows are Involved?
The full list is: & Juliet, 9 to 5, An Act From God, Adam Kay’s This is Going to Hurt, Amelie the Musical, RSC’s As You Like It, A Christmas Carol, Cinderella at the Lyric Hammersmith, Cinderella at the Vaults, Circus 1903, Come From Away, The Comedy About a Bank Robbery, Coming Clean, Le Corsaire, Dick Whittington, the ENB’s 70th Anniversary Gala, Everybody’s Talking About Jamie, Fame the Musical, Faustus That Damned Woman, The Gift, Girl From the North Country, Goldilocks and the Three Bears, Kunene and the King, the Lion King, The Lion, the Witch and the Wardrobe, Mamma Mia, Matilda the Musical, RSC’s Measure for Measure, A Midsummer Night’s Dream, The Mousetrap, Opera Undone, The Play That Goes Wrong, Potted Panto, The Prince of Egypt, The Red Shoes, School of Rock the Musical, Showstopper the Improvised Musical, The SNow Queen at the Park Theatre, The Snow Queen at the Rose Theatre, The Snowman, RSC’s The Taming of the Shrew, A Taste of Honey, Three Sisters, Thriller Live, The Tiger Who Came to Tea, Tina, Touching the Void, Uncle Vanya, The Visit, Waitress, The Welkin, Wicked, Witness for the Prosecution and The Woman in Black.

How Do I Book?
Mastercard holders can book from 6th December, whereas general booking opens from the 13th December at Official London Theatre.

How Do You Book?
Personally, I look through the list of shows and decide what I want to see before doing anything else. I decide a budget per show, and how many days I can spend going to London to see shows. Lastly, I try to schedule shows that are playing in around the same place, so I don’t need to rush around London in a panic.

What Have You Seen Before?
I saw the Lion King and Wicked in 2017! I paid £40 each for the shows, and it really emphasised the differences. I didn’t have a great seat for The Lion King, yet my sister and I had fantastic seats for Wicked, so it can be a great opportunity.

Why Take Advantage?
I didn’t take part the last couple of years but I have used the sale before and it’s such a great way to see shows, just because the prices are so good. There’s a wide range of shows on sale and it’s a great way to try shows you may be interested in but not sure about. You would also be able to possibly see more shows for the price, great if you were simply visiting London. While the seats are not always the best, you can’t really complain for the ticket price as it’s such a good opportunity.

Part Two will be coming in February about what I saw! 

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